Product Marketing Manager
Tricentis
- Wien
- Unbefristet
- Vollzeit
- Understand enterprise software buying/selling processes involving multiple decision-makers for software and services purchases.
- Create and execute a product marketing plan in collaboration with the Global Marketing Team and Product Management.
- Drive customer persona development leveraging market analysis and research.
- Develop product and capability value propositions for the defined personas.
- Assist with the creation of messaging, pricing, and packaging for new and existing products.
- Define and drive go-to market programs that generate quality sales leads, market awareness, and thought leadership.
- Assist in the development of sales collateral, including sales playbooks, datasheets, case studies, presentations, white papers, and demos.
- Engage with Global Sales organization to assist them to find and close deals faster.
- Participate in global and regional marketing programs, including but not limited to field events, executive programs, tradeshows, industry associations, partner programs and telemarketing.
- Build and maintain ongoing communications with the regional sales VPs and directors, marketing peers and account executives.
- Forecast, measure and analyze impact of activities on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success.
- Communicate with sales to gain buy-in, understanding and participation in marketing programs.
- BA/BS degree in Business, Engineering, Marketing or related field is required; MBA is desired.
- A minimum of 5 years of product marketing experience in high technology B2B enterprise software field required
- Deep understanding of the testing, test automation and/or DevOps market
- Must possess excellent written, verbal and visual communication skills
- Experience working in marketing teams with proven success and high initiative in the creation and execution of effective marketing campaigns
- Significant experience initiating and driving a range of GTM programs, including webinars, tradeshows, social media, social media, sales collateral
- Enjoy speaking at industry events and webinars, evangelizing with analysts and industry groups, talking with customers, creating sales presentations, writing white papers.
- High energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for your products and our company
- Strong ability to influence others and work collaboratively with other departments
- Ability to manage large detailed project to tight timelines. Responds under pressures of time and uncertainty
- Strong interpersonal skills and ability to earn trust and respect from sales management
- Excellent analytical abilities
- Ability to travel between 10-30%
- Demonstrate Self-Awareness: Own your strengths and limitations.
- Finish What We Start: Do what we say we are going to do.
- Move Fast: Create momentum and efficiency.
- Run Towards Change: Challenge the status quo.
- Serve Our Customers & Communities: Create a positive experience with each interaction.
- Solve Problems Together: We win or lose as one team.
- Think Big & Believe: Set extraordinary goals and believe you can achieve them.