Digital Performance Manager – Google Media (DV360 / YouTube / Apps / PMax)

BAWAG Group

  • Österreich
  • € 3.272 pro Monat
  • Unbefristet
  • Vollzeit
  • 1 Monat her
BAT0132928-Jul-2026BAWAG Group is the publicly listed holding company of BAWAG, one of Austria’s largest banks with over 4 million customers. As a dynamic employer, we foster talent and rapidly drive technological innovation. Flat hierarchies, a flexible work environment, and equal opportunities for our employees are especially important to us.Join the BAWAG Digital Growth TeamBAWAG Group is scaling an in-house performance marketing POD. We’re expanding beyond classic search to unlock growth across Google’s broader media surfaces.The impact you’ll ownAccelerate digital sales across our core markets by scaling programmatic & video activation that drives qualified demand for Consumer Loans · Current Accounts · Investment / Brokerage Accounts · Credit Cards · SME / Freelancer Accounts. You will own DV360, YouTube performance, App Campaigns and Performance Max / Demand Gen campaigns—measured by downstream approvals, funded accounts and card utilization (not CTR).What you’ll doOwn multi-market Google media activation (hands-on). Plan, launch, optimise DV360, YouTube Ads, App Campaigns and PMax / Demand Gen across AT, DE, NL, IE & US; configure geo & product splits to match economics.
  • Full-funnel strategy. Structure programmes across awareness, consideration and action—Work on a measurement kit to show the impact of awareness with branded search, brand lift/search lift studies and direct conversions.
  • Signal plumbing & measurement. Partner with attribution engineers to ensure the right signals (install, register, approve, fund, activate) are captured, validated and fed into Google platforms & BI to close the loop for optimisation & attribution.
  • Firebase-based in-app event schema. Work with Technology to set up Firebase events that give App Campaigns conversion signals beyond installs ; evaluate whether/when to extend to an MMP (AppsFlyer / Adjust) as scale grows.
  • Performance Max / Demand Gen. Use goal-based automation to extend reach across YouTube, Display, Discover, Gmail & more; feed high-quality conversion signals to guide allocation. Be on top of your campaign – adjust as needed to meet performance KPIs.
  • Brand suitability & inventory quality. Apply sensible exclusions & frequency controls; coordinate with creative team for asset fit.
  • Experimentation & incrementality. Run geo or audience tests; read branded search lift & downstream funded impact.
  • Collaborate with Paid Social, SEO, SEA, Website, Technology, Product / Sales, Analytics & attribution teams.
What you bring
  • 5 years of experience in digital marketing with minimum 2 years hands-on DV360 & YouTube Ads experience driving acquisition / value (not just agency oversight).
  • Record improving qualified applications, approvals or funded outcomes in multi-market or regulated environments (financial services/ fintech / credit / investing / insurance or similar).
  • knowledge of Google App Campaigns; eager to build Firebase event schema and leverage in-app signal optimisation.
  • Familiar with Performance Max / Demand Gen and how to guide automation with meaningful goals.
  • Comfortable with conversion tagging via Google Tag Manager, offline conversion imports & troubleshooting signal gaps.
  • Analytical: advanced excel skills; SQL / BI helpful.
  • Fluency in English; German a plus.
What we offer
  • FlexOffice is our motto! Work in the comfort of your own home whenever it aligns with your job responsibilities.
  • Our office is modern and conveniently located.
  • Strong collaboration and diversity are actively lived within our teams.
  • We support personal development and career planning through a customized and attractive training program.
  • In addition, we offer exciting and lucrative additional benefits.
For this position, the full-time collective agreement minimum base salary is €3,272.23 per month. Depending on experience and qualifications, there is a willingness to pay more.Contact person is Mai Dinh (+49 (0)176 993 567 74)
  • We value people.
Equal opportunity is important to us – regardless of age, gender, sexual orientation, physical impairment, religion, or origin.

BAWAG Group